The 15th Lux Style Awards ceremony, presented by Lux to honor the best in fashion, music, films, and Pakistani television in 2015, took place on 29 July 2016 at Expo Center, Karachi, Sindh, beginning at 7:30 p.m. PST. During the ceremony, LUX presented the Lux Style Awards (commonly referred to as LSA) in four segments including Film, Fashion, Television, and Music. The ceremony was televised in Pakistan by Geo Entertainment (on 20 August 2016 at 7 pm) and was produced by Lux Unilever Pakistan. TV production and direction was done by Team NJ.