The 1964 Piccadilly World Match Play Championship was the first World Match Play Championship. It was played from Friday 9 to Sunday 11 October on the West Course at Wentworth. Eight players competed in a straight knock-out competition, with each match contested over 36 holes. The champion received £5,000 out of a total prize fund of £16,000. Arnold Palmer defeated Neil Coles 2&1 in the final to win the tournament. The tournament was sponsored by Carreras Tobacco Company the manufacturer of Piccadilly cigarettes.
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