The 1991 New Orleans Saints season was the team's 25th season in the National Football League. The Saints won their first-ever division title, and reached the postseason for the second consecutive year. However, they lost their playoff opener at home in the wild card round to their bitter division rival, the Atlanta Falcons, and would have to wait another nine years before winning their first playoff game in franchise history. The season saw the adoption of the Cha-Ching slogan from a Rally's advertising campaign.