The 1997 Pontiac Excitement 400 was the third stock car race of the 1997 NASCAR Winston Cup Series and the 32nd iteration of the event. The race was held on Sunday, March 2, 1997, in Richmond, Virginia, at Richmond International Raceway, a 0.75 miles (1.21 km) D-shaped oval. The race took the scheduled 400 laps to complete. In a controversial victory, Penske Racing South driver Rusty Wallace would manage to hold off the field on the final restart with three to go, scoring his 47th career NASCAR Winston Cup Series victory and his only victory of the season. To fill out the top three, Geoff Bodine Racing driver Geoff Bodine and Robert Yates Racing driver Dale Jarrett would finish second and third, respectively.