The 40th Guillermo Mendoza Memorial Scholarship Foundation Box Office Entertainment Awards (GMMSF-BOEA) is a part of the annual awards in the Philippines held on June 21, 2009. The award-giving body honors Filipino actors, actresses and other performers' commercial success, regardless of artistic merit, in the Philippine entertainment industry. The yearly event is supposed to be 39th this year, but they believe that it is an unlucky number. Thus they skipped the 39th and renamed the event the 40th instead.