The 2010–11 Elitserien season was Frölunda HC's 31st season in Elitserien. The regular season started on September 17, 2010 away against Timrå IK and ended on March 5, 2011 away against Luleå HF. The 2010–11 season was Frölunda's worst season in four years. For the first time since 2007, Frölunda finished 9th in the regular season and thus missed the following playoffs. With just a few rounds of the regular season left, Frölunda were expected by many hockey experts to finish 11th or 12th in the regular season and thus be forced to play in Kvalserien. However, Frölunda won the last three games and thus stayed in Elitserien without having to play in Kvalserien.