The 2012 UCLA Bruins football team represented the University of California, Los Angeles in the 2012 NCAA Division I FBS football season. The team was coached by first year head coach Jim L. Mora and played its home games at the Rose Bowl in Pasadena, California. They were members of the South Division of the Pac-12 Conference. The Bruins won the conference's South Division and played in the Holiday Bowl, where they lost 26–49 to Baylor. UCLA finished the season 9–5, including 6–3 in conference play, and outscored their opponents by a combined total of 482 to 386.