The 2013–14 season was the 125th season of competitive football by Celtic. Celtic had a new shirt sponsor for the season with Irish Cider brand Magners taking over from Tennent's Lager for the next three years. Celtic finished the season as league champions again, their third consecutive Scottish League title, scoring 102 goals in the process. Celtic clinched the title after a 5–1 away win against Partick Thistle on 26 March 2014.It is the earliest that the title has been won since the 1928-29 season, when Old Firm Rivals Rangers won it on 16 March.