ASV Records was a London-based record label set up by Harley Usill, founder of Argo Records, Decca producer and former Argo general manager, Kevin Daly, and producer Jack Boyce, after Argo's parent company Decca was bought by PolyGram in 1980. ASV stood for "Academy Sound and Vision". The label was bought by the Sanctuary Records Group in May 1999.