Act-On Software is a software-as-a-service product for marketing automation. Act-On is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding. The product is used by a growing number of small, midsize and enterprise businesses. Act-On developed an internal sales department to market the software directly to users with $74 million in funding raised. Act-On has received positive customer reviews due to the software's ease of use and cost.
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