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The Advancement of Sound Science Center (TASSC), formerly The Advancement of Sound Science Coalition, was an industry-funded lobby group and crisis management vehicle, and was created in 1993 by Phillip Morris and APCO in response to a 1992 United States Environmental Protection Agency (EPA) report which identified secondhand smoke as a "confirmed" human carcinogen. TASSC's stated objectives were to: (1) discredit the EPA report; (2) fight anti-smoking legislation; and (3) pro-actively pass legislation favourable to the tobacco industry.

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  • Advancement of Sound Science Center (en)
  • El Centro de Avance de las Ciencias del Sonido (TASSC) (es)
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  • The Advancement of Sound Science Center (TASSC), formerly The Advancement of Sound Science Coalition, was an industry-funded lobby group and crisis management vehicle, and was created in 1993 by Phillip Morris and APCO in response to a 1992 United States Environmental Protection Agency (EPA) report which identified secondhand smoke as a "confirmed" human carcinogen. TASSC's stated objectives were to: (1) discredit the EPA report; (2) fight anti-smoking legislation; and (3) pro-actively pass legislation favourable to the tobacco industry. (en)
  • El Centro de Avance de las Ciencias del Sonido (TASSC), anteriormente The Advancement of Sound Science Coalition, era un grupo de presión financiado por la industria y un vehículo de gestión de crisis,​​ y fue creado en 1993 por Phillip Morris y en respuesta a un informe de 1992 Agencia de Protección Ambiental de los Estados Unidos (EPA)​ que identificó al "humo de segunda mano" como "confirmado"​ cancerígeno.​ Los objetivos declarados de TASSC eran: (1) desacreditar el informe de la EPA; (2) luchar contra legislación contra el tabaquismo; y (3) aprobar de manera proactiva legislación favorable a la industria tabacalera. (es)
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  • The Advancement of Sound Science Center (TASSC), formerly The Advancement of Sound Science Coalition, was an industry-funded lobby group and crisis management vehicle, and was created in 1993 by Phillip Morris and APCO in response to a 1992 United States Environmental Protection Agency (EPA) report which identified secondhand smoke as a "confirmed" human carcinogen. TASSC's stated objectives were to: (1) discredit the EPA report; (2) fight anti-smoking legislation; and (3) pro-actively pass legislation favourable to the tobacco industry. Philip Morris hired APCO Worldwide, a communications consultancy with expertise in crisis management, handling sensitive political issues, lobbying, media relations, coalition building, opinion research, market entry, corporate social responsibility, and online communication. APCO's designed strategies for TASSC aimed at establishing TASSC as "a credible source for reporters when questioning the validity of scientific studies" and to "Encourage the public to question – from the grassroots up – the validity of scientific studies". (en)
  • El Centro de Avance de las Ciencias del Sonido (TASSC), anteriormente The Advancement of Sound Science Coalition, era un grupo de presión financiado por la industria y un vehículo de gestión de crisis,​​ y fue creado en 1993 por Phillip Morris y en respuesta a un informe de 1992 Agencia de Protección Ambiental de los Estados Unidos (EPA)​ que identificó al "humo de segunda mano" como "confirmado"​ cancerígeno.​ Los objetivos declarados de TASSC eran: (1) desacreditar el informe de la EPA; (2) luchar contra legislación contra el tabaquismo; y (3) aprobar de manera proactiva legislación favorable a la industria tabacalera. Philip Morris contrató a APCO Worldwide, una consultora de comunicaciones con experiencia en manejo de crisis, manejo de temas políticos delicados, cabildeo, relaciones con los medios, construcción de coaliciones, investigación de opinión, entrada al mercado, responsabilidad social corporativa y comunicación en línea.​ Las estrategias diseñadas por APCO para TASSC tenían como objetivo establecer a TASSC como "una fuente creíble para los reporteros cuando cuestionan la validez de los estudios científicos" y "Alentar al público a cuestionar - desde la base hacia arriba - la validez de los estudios científicos".​ (es)
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