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Advertising Elasticity of Demand (or simply Advertising Elasticity, often shortened to AED) is an elasticity measuring the effect of an increase or decrease in advertising on a market. Traditionally, it is considered as being positively related, demand for the good that is subject of the advertising campaign can be inversely related to the amount spent if the advertising is negative.

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  • Advertising elasticity of demand (en)
  • Élasticité-publicité de la demande (fr)
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  • Advertising Elasticity of Demand (or simply Advertising Elasticity, often shortened to AED) is an elasticity measuring the effect of an increase or decrease in advertising on a market. Traditionally, it is considered as being positively related, demand for the good that is subject of the advertising campaign can be inversely related to the amount spent if the advertising is negative. (en)
  • L'élasticité-publicité de la demande, aussi appelée élasticité publicitaire, mesure l'effet du changement des dépenses en publicité sur la demande dans un marché, toutes choses étant égales par ailleurs. Bien que souvent positivement corrélées, les dépenses publicitaires et la demande peuvent être inversement corrélées si la publicité est mauvaise. (fr)
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  • Advertising Elasticity of Demand (or simply Advertising Elasticity, often shortened to AED) is an elasticity measuring the effect of an increase or decrease in advertising on a market. Traditionally, it is considered as being positively related, demand for the good that is subject of the advertising campaign can be inversely related to the amount spent if the advertising is negative. (en)
  • L'élasticité-publicité de la demande, aussi appelée élasticité publicitaire, mesure l'effet du changement des dépenses en publicité sur la demande dans un marché, toutes choses étant égales par ailleurs. Bien que souvent positivement corrélées, les dépenses publicitaires et la demande peuvent être inversement corrélées si la publicité est mauvaise. (fr)
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