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About: Al Ries     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:WikicatDePauwUniversityAlumni, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

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Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.