Alvey Reels is an Australian manufacturer of fishing tackle, primarily known for fishing reels and rods. It was founded by Charles Alvey in Brisbane during 1920 making it one of the oldest family owned fishing companies in Australia. On 20 July 2017 the company announced that it would be closing. The managing director Bruce Alvey, great grandson of the founder, said the company had "suffered a dramatic drop in sales, particularly in the last six months." In mid 2019, Alvey was saved from closure and is still producing reels.
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