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In the 1950s, commercial cookbooks gained popularity in the United States. These cookbooks frequently suggested the use of packaged food and electric appliances, which had become more available due to the post-war economic boom. Cookbooks reflected these changes. Betty Crocker and Julia Child became popular icons in American culture through their cookbooks and the media during this era. Cookbooks also reflected many cultural trends of the 1950s, especially typical gender roles and racial identities. Many cookbooks were addressed to the white, middle-class housewife who cooked for her family in their suburban home. These cookbooks often excluded African-American, immigrant, and rural women. For them, handwritten cookbooks served as both personal histories and a means to express their views

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  • American cookbooks in the 1950s (en)
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  • In the 1950s, commercial cookbooks gained popularity in the United States. These cookbooks frequently suggested the use of packaged food and electric appliances, which had become more available due to the post-war economic boom. Cookbooks reflected these changes. Betty Crocker and Julia Child became popular icons in American culture through their cookbooks and the media during this era. Cookbooks also reflected many cultural trends of the 1950s, especially typical gender roles and racial identities. Many cookbooks were addressed to the white, middle-class housewife who cooked for her family in their suburban home. These cookbooks often excluded African-American, immigrant, and rural women. For them, handwritten cookbooks served as both personal histories and a means to express their views (en)
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  • In the 1950s, commercial cookbooks gained popularity in the United States. These cookbooks frequently suggested the use of packaged food and electric appliances, which had become more available due to the post-war economic boom. Cookbooks reflected these changes. Betty Crocker and Julia Child became popular icons in American culture through their cookbooks and the media during this era. Cookbooks also reflected many cultural trends of the 1950s, especially typical gender roles and racial identities. Many cookbooks were addressed to the white, middle-class housewife who cooked for her family in their suburban home. These cookbooks often excluded African-American, immigrant, and rural women. For them, handwritten cookbooks served as both personal histories and a means to express their views on politics and society. Meanwhile, advertisements promoted the racial stereotype of the “black mammy” that de-feminized African-American cooks in white households. Ethnic immigrants were also debased as European Americans baked their distinct cuisines into generic casseroles. (en)
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