Angel and demon customers is a marketing concept dividing customers into two groups. Angel customers are profitable, whereas demon customers may actually cost a company more to serve than it makes from them. Demon customers attempt to extract as much value as possible out of the seller. Examples of demon customer buying behaviour:
* Buying discounted merchandise designed to boost store traffic, then resell the goods at a profit on eBay.
* Buying a product, apply for rebates, return the purchases, then buy them back at returned merchandise discounts.
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| - Angel and demon customers (en)
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| - Angel and demon customers is a marketing concept dividing customers into two groups. Angel customers are profitable, whereas demon customers may actually cost a company more to serve than it makes from them. Demon customers attempt to extract as much value as possible out of the seller. Examples of demon customer buying behaviour:
* Buying discounted merchandise designed to boost store traffic, then resell the goods at a profit on eBay.
* Buying a product, apply for rebates, return the purchases, then buy them back at returned merchandise discounts. (en)
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| - Angel and demon customers is a marketing concept dividing customers into two groups. Angel customers are profitable, whereas demon customers may actually cost a company more to serve than it makes from them. Demon customers attempt to extract as much value as possible out of the seller. Examples of demon customer buying behaviour:
* Buying discounted merchandise designed to boost store traffic, then resell the goods at a profit on eBay.
* Buying a product, apply for rebates, return the purchases, then buy them back at returned merchandise discounts. (en)
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