Animal Planet is a Polish television channel and was launched in Poland in October 1997. From the very beginning the channel broadcast documentaries devoted to animals and wildlife. The broadcast of the channel was created specially for the needs of the Polish market. In September 2003, the channel updated its logo and got a new slogan - "Wciągnie cię". The change was accompanied by a new schedule and an advertising campaign. In February 2012, Animal Planet became the producer of Animal Planet – Niepojęty świat zwierząt.
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