The Ariel 3 was a tricycle moped produced by the BSA factory in the UK. The Ariel 3 was a sales flop whose £2M development cost contributed significantly to the demise of BSA. Even the Ariel 3's promotion was ill-conceived, the sales slogan being "Here it is - whatever it is!". Cohn Atkinson attributes its failure to a remote management at BSA who "didn't even like bikes" and who "made the most appalling decisions" on production and marketing.
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