Asymmetric negotiation is an influence that occurs between counterparts of significantly different sizes as measured by the parties’ relative resources and clout in a particular context. The context for these negotiations or conflicts can range from mergers & acquisitions and international trade deals, to hostage-takings and initiating change at a local school board. Just as in asymmetric warfare, research has shown that smaller players can prevail in getting what they want from much larger players by applying distinct approaches, strategies and tactics that increase their odds of success.
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