Bike Athletic Company is an American sportswear company with headquarters in Atlanta, Georgia. They invented the jockstrap in 1874 for bicyclists in Boston. The firm sold over 350 million jockstraps. The company later produced additional protective sports equipment such as multi-purpose knee pads, elbow pads, gloves, shoulder pads, uniform jerseys, and pants for football, basketball, baseball, and softball. At one time, Bike produced athletic shoes and a wider range of sports-related apparel. As of 2003, Bike was part of the Russell Corporation, which is a subsidiary of Berkshire Hathaway.
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