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About: Babool (brand)     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:TradeName106845599, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: companyyago:WikicatBrandsOfToothpasteyago:Abstraction100002137yago:LanguageUnit106284225yago:Name106333653yago:Part113809207yago:Relation100031921yago:WikicatIndianBrandsyago:TradeName106845599 New Facet based on Instances of this Class

Babool is a toothpaste brand which was launched in India by in 1987. Babool is made from the bark of the Babool tree, which has traditionally been used to clean teeth in India. The brand was positioned as an economic toothpaste with the tagline "Babool Babool paisa vasool". Babool was relaunched with the tagline "Begin a great day, the Babool way" in 2002, when Babool was Balsara's biggest brand. In 2005, Babool was sold by Balsara to Dabur along with other Balsara toothpaste brands Promise and Meswak in a ₹1.43 billion (US$18 million) deal. As of 2007, the Babool brand was valued at ₹1 billion (US$13 million).