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About: Back to Basics (campaign)     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:WikicatPoliticalCampaignsInTheUnitedKingdom, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: yago:Abstraction100002137yago:Contest107456188yago:Event100029378yago:PoliticalCampaign107472929yago:PsychologicalFeature100023100yago:Race107472657yago:YagoPermanentlyLocatedEntityyago:SocialEvent107288639yago:WikicatPoliticalCampaignsInTheUnitedKingdom New Facet based on Instances of this Class

Back to Basics was a political campaign announced by British Prime Minister John Major at the Conservative Party conference of 1993 in Blackpool. Though it was intended as a nostalgic appeal to traditional values such as "neighbourliness, decency, courtesy", the campaign was widely interpreted in the media as a campaign for socially conservative causes such as the traditional family. It became the subject of ridicule when a succession of Conservative politicians were caught up in scandals.