The Battery energy drinks are produced by the Finnish brewery Sinebrychoff. Their stimulating effects are based on coffee and guarana extracts as well as taurine. Sinebrychoff is part of the international brewery group Carlsberg. It was launched in 1997 and is currently sold in over 35 countries. The basic idea of the brand is to provide energy like an electric battery and to look like one. The brand's slogan is “Keeps you going”.