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About: Bell Let's Talk     Goto   Sponge   NotDistinct   Permalink

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Bell Let's Talk (Quebec French: Bell Cause pour la cause) is a campaign created by the Canadian telecommunications company, Bell Canada, in an effort to raise awareness and combat stigma surrounding mental illness in Canada. It is the largest corporate commitment to mental health in Canada. Originally a five-year, $50 million program to create a stigma-free Canada and drive action in mental health care, research, and the workplace, Bell Let's Talk was renewed in 2015 for five years with a target of committing $100 million, and in 2020, the initiative was renewed for a further five years, and a commitment of $155 million. The most prominent part of the initiative is "Bell Let's Talk Day," an annual one-day advertising campaign where money is donated to mental health funds based on the numbe