Bellbird is an Australian soap opera serial set in a small fictional Victorian rural township of the show's title. The series was produced by the Australian Broadcasting Corporation at its Ripponlea TV studios in Elsternwick, Melbourne. The opening title sequence was filmed at Daylesford, Victoria. Having run for 10 years, from 1967 until 1977, it was the longest-running soap opera/serial ever produced by the ABC. It ended the same year as commercial broadcast series Number 96 and The Box, which had run for six and four years respectively.