Bendon Group is a New Zealand lingerie, underwear and sleepwear company. It includes the women's brands Bendon, Me by Bendon, Pleasure State, Lovable and Hickory, the fuller cup size brand Fayreform, and the men's brands Bendon Man and Davenport. It has a chain of 36 dedicated lingerie retail stores in New Zealand, including 11 in Auckland. Bendon products are also available through David Jones and Myers stores in Australia.