Bernard Avishai is an Adjunct Professor of Business at Hebrew University of Jerusalem. He lives in Jerusalem and the United States. He has taught at Duke University, the Massachusetts Institute of Technology (MIT), and Dartmouth College, and was director of the Zell Entrepreneurship Program at the Interdisciplinary Center Herzliya in Israel. From 1998 to 2001 he was International Director of Intellectual Capital at KPMG LLP. Before this he headed product development at Monitor Group, with which he is still associated. From 1986 to 1991 he was technology editor of Harvard Business Review. A Guggenheim Fellow, Avishai holds a doctorate in political economy from the University of Toronto. Before turning to management, he covered the Middle East as a journalist. He has written many articles an