Veliki Brat VIP 1, is the celebrity version of Veliki Brat. The show premiered on May 5, 2007. It was aired on three television channels: B92 in Serbia, Pink BH in Bosnia-Herzegovina, and Pink M in Montenegro. Celebrities from Serbia, Bosnia and Herzegovina and Montenegro are competing for €50,000. The hosts of the show were Ana Mihajlovski and Irina Vukotić. The show lasted one month.