Binggrae Co., Ltd. (Korean: 빙그레; RR: Binggeurae; lit. smile), is a South Korean food and beverage corporation that manufactures ice cream, milk products, and snacks. Binggrae was founded in 1967 by Hong Soon-ji as Daeil Corporation (Korean: 대일양행; Hanja: 對日洋行; RR: Daeilyanghaeng). The B in the Binggrae Logo is modeled after a heart.