Blonde Electra (formerly Blonde Electric) are a British pop duo consisting of British-German sisters Jasmina "Jazzy" King (born 19 February 1990) and Natalia "Ruby" King (born 7 May 1992). They formed the group in 2013 in Düsseldorf, Germany, after leaving their previous band KING. On 6 February 2017 they registered the private limited UK company 'Toy Machine Limited' at Companies House, with both sisters listed as the directors.