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In marketing, brand-new products or services are created and promoted under a new brand. This is a brand strategy alongside the brand stretching, line extension and multi-brands strategies. The brand-new strategy is focused on creating and introducing new products effectively. It involves researching a market to discover consumer needs that provide a market opportunity, generating ideas on how to approach that opportunity, and commercializing a product by communicating how the product covers the needs.

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  • Brand-new (es)
  • Brand-new (en)
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  • In marketing, brand-new products or services are created and promoted under a new brand. This is a brand strategy alongside the brand stretching, line extension and multi-brands strategies. The brand-new strategy is focused on creating and introducing new products effectively. It involves researching a market to discover consumer needs that provide a market opportunity, generating ideas on how to approach that opportunity, and commercializing a product by communicating how the product covers the needs. (en)
  • En marketing, productos o servicios que son brand-new son creados y promovidos bajo una nueva marca. Esta es una estrategia de marca en conjunto con estrategia de extensión de marca, de extensión de línea y de multi-marca.​ La estrategia brand-new está enfocada en crear e introducir nuevos productos de manera efectiva. Involucra realizar una investigación de mercado para descubrir las necesidades de los consumidores que proveen una oportunidad de mercado, generando ideas de como aprovechar esa necesidad, y comercializar un producto mediante la comunicación de como dicho producto cubre esa necesidad.​ (es)
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  • In marketing, brand-new products or services are created and promoted under a new brand. This is a brand strategy alongside the brand stretching, line extension and multi-brands strategies. The brand-new strategy is focused on creating and introducing new products effectively. It involves researching a market to discover consumer needs that provide a market opportunity, generating ideas on how to approach that opportunity, and commercializing a product by communicating how the product covers the needs. Companies may introduce brand-new products that replace previous products as a leading function for marketing, instead of making small incremental improvements on existing products. (en)
  • En marketing, productos o servicios que son brand-new son creados y promovidos bajo una nueva marca. Esta es una estrategia de marca en conjunto con estrategia de extensión de marca, de extensión de línea y de multi-marca.​ La estrategia brand-new está enfocada en crear e introducir nuevos productos de manera efectiva. Involucra realizar una investigación de mercado para descubrir las necesidades de los consumidores que proveen una oportunidad de mercado, generando ideas de como aprovechar esa necesidad, y comercializar un producto mediante la comunicación de como dicho producto cubre esa necesidad.​ Las empresas pueden llegar a introducir nuevos productos que sustituyan a los productos existentes para mejorar la comercialización, en lugar de hacer pequeñas mejoras en productos ya existentes.​ (es)
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