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Brand Hong Kong (or BrandHK) was launched in 2001 as a government programme designed to promote Hong Kong as "Asia’s World City". The purpose of this concept is to create a reputation of Hong Kong as a top international city. This idea was formed after the transfer of sovereignty over Hong Kong in 1997, the event that made Hong Kong a special administrative region of China. The branding features Hong Kong as a place of "creativity, entrepreneurship, global connectivity, security and rich diversity".

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  • Brand Hong Kong (en)
  • 香港品牌 (zh)
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  • 香港品牌是香港特別行政區政府用以推動香港作為「亞洲國際都會」（英文：Asia's World City）的品牌，計劃由香港政府新聞處負責統籌及管理，2001年，在香港舉行，香港品牌借此時機向世界公布，藉着宣傳香港品牌的形象標誌飛龍形象和「亞洲國際都會」品牌主題句子。新品牌形象的重要組成部分是一個飛龍標誌。政府宣傳稱此飛龍標誌象徵香港是東西文化薈萃之地，這條飛龍已經用來廣泛地在各類國際場合宣傳香港。但標誌設計及成效毀譽不一，其第一代標誌更多次成為二次創作或惡搞對象，以宣傳雙普選。 (zh)
  • Brand Hong Kong (or BrandHK) was launched in 2001 as a government programme designed to promote Hong Kong as "Asia’s World City". The purpose of this concept is to create a reputation of Hong Kong as a top international city. This idea was formed after the transfer of sovereignty over Hong Kong in 1997, the event that made Hong Kong a special administrative region of China. The branding features Hong Kong as a place of "creativity, entrepreneurship, global connectivity, security and rich diversity". (en)
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  • Brand Hong Kong (en)
foaf:depiction
  • http://commons.wikimedia.org/wiki/Special:FilePath/2005TIBE_Hong_Kong_Hall_sign.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/BrandHK.svg
  • http://commons.wikimedia.org/wiki/Special:FilePath/Christmas_in_Asia's_World_City_(3041812959).jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/HK_CWB_銅鑼灣_維多利亞公園_Victoria_Park_紅燈籠_red_lanterns_night_Sept-2013_Asia's_World_City_sign.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/HK_Central_民耀街_Man_Yiu_Street_footbridge_banner_FIA_Formua_E_HKT_ePRIX_October_2016_DSC.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/HK_City_Hall_City_Gallery_中環_展覽館_view_carpark_Central_Edinburgh_Place_Jan-2013_Hong_Kong_Asia's_World_City.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/Hkapt_brand.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/HongKongWorldCityBanner.png
  • http://commons.wikimedia.org/wiki/Special:FilePath/Hong_Kong_Airlines,_A330-243,_B-LNJ_20130918.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/Hong_Kong_Brand_7020077.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/Hong_Kong_Brand_banner_8473.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/Star_Ferry_with_Brand_Hong_Kong_5695.jpg
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  • File:BrandHK.svg (en)
markets
  • International (en)
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  • Brand Hong Kong (or BrandHK) was launched in 2001 as a government programme designed to promote Hong Kong as "Asia’s World City". The purpose of this concept is to create a reputation of Hong Kong as a top international city. This idea was formed after the transfer of sovereignty over Hong Kong in 1997, the event that made Hong Kong a special administrative region of China. The branding features Hong Kong as a place of "creativity, entrepreneurship, global connectivity, security and rich diversity". In 2010, following a major review and public engagement exercise, BrandHK was updated, incorporating changes to its visual identity, core values, attributes and brand platform. (en)
  • 香港品牌是香港特別行政區政府用以推動香港作為「亞洲國際都會」（英文：Asia's World City）的品牌，計劃由香港政府新聞處負責統籌及管理，2001年，在香港舉行，香港品牌借此時機向世界公布，藉着宣傳香港品牌的形象標誌飛龍形象和「亞洲國際都會」品牌主題句子。新品牌形象的重要組成部分是一個飛龍標誌。政府宣傳稱此飛龍標誌象徵香港是東西文化薈萃之地，這條飛龍已經用來廣泛地在各類國際場合宣傳香港。但標誌設計及成效毀譽不一，其第一代標誌更多次成為二次創作或惡搞對象，以宣傳雙普選。 (zh)
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