BrightRoll was a programmatic video advertising platform that was acquired by Yahoo!. BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by Verizon Media the parent company of Yahoo in favor of Verizon Media Video SSP (re-brand of AOL's One Video Platform) after the company merged Yahoo and AOL and consolidated the Ad platforms during 2017-2018 to phase out duplicate platforms. In November 2014, Yahoo! announced that it would acquire BrightRoll for $640 million.
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