Business–IT alignment (B/I alignment) is a process in which a business organization uses information technology (IT) to achieve business objectives, such as improved financial performance or marketplace competitiveness. Some definitions focus more on outcomes (The ability of IT to produce business value) that means (The harmony between IT and business decision-makers within the organizations); for example, Alignment is the capacity to demonstrate a positive relationship between information technologies and the accepted financial measures of performance.
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| - Business–IT alignment (B/I alignment) is a process in which a business organization uses information technology (IT) to achieve business objectives, such as improved financial performance or marketplace competitiveness. Some definitions focus more on outcomes (The ability of IT to produce business value) that means (The harmony between IT and business decision-makers within the organizations); for example, Alignment is the capacity to demonstrate a positive relationship between information technologies and the accepted financial measures of performance. (en)
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| - Business–IT alignment (B/I alignment) is a process in which a business organization uses information technology (IT) to achieve business objectives, such as improved financial performance or marketplace competitiveness. Some definitions focus more on outcomes (The ability of IT to produce business value) that means (The harmony between IT and business decision-makers within the organizations); for example, Alignment is the capacity to demonstrate a positive relationship between information technologies and the accepted financial measures of performance. This alignment is in contrast to what is often experienced in organizations: IT and business professionals are unable to bridge the gap between themselves because of differences in objectives, culture, and incentives and a mutual ignorance of the other group's body of knowledge. This rift generally results in expensive IT systems that do not provide an adequate return on investment. For this reason, the search for business–IT alignment is closely associated with attempts to improve the business value of IT investments. Business–IT alignment integrates information technology into the strategy, mission, and goals of the organization. Key characteristics in order to achieve this alignment are: 1.
* The organization must view information technology as an instrument to transform the business. This includes exploring other revenue streams and integrating other facts of their business into each other. For example, using one central data warehouse to combine two separate, but partnering businesses. 2.
* An organization must hold customer service, both externally and internally at the utmost importance. Communication between the organization and its customers must be maintained. 3.
* An organization must rotate both IT and business professionals across different departments and job functions. They must have the knowledge and experience of both sides of the business so that understanding and communication are achieved. Once those three characteristics are achieved. 4.
* An organization must provide clear and specific goals to both IT and business employees. This will create the integration of both entities to achieve a common goal. 5.
* Ensure that IT and business employees understand how the company makes or loses money. This is important so that money is not carelessly poured into the IT department and there is no return on that investment. 6.
* Organizations must create a vibrant and inclusive company culture. There must not only be informational unity, but a company as a whole. It is not unusual for business and IT professionals within an organization to experience conflict and in-fighting as a lack of mutual understanding and the failure to produce desired results leads to blaming and mistrust. The search for B/I alignment often includes efforts to establish trust between these two groups and a mechanism for consensus decision-making. (en)
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