About: C. J. Rapp

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C.J. Rapp is an American beverage inventor best known for inventing and marketing high-caffeine Jolt Cola. In 1985, C. J. Rapp developed Jolt Cola, which contains 72 milligrams of caffeine, which is the maximum amount permitted by the US Food and Drug Administration. He attended McQuaid Jesuit High School in Rochester, New York. As a sociology major at SUNY Potsdam, Rapp noticed that students concocted beverages to help them stay awake to finish term papers, complete research projects, or study for exams.

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rdfs:label	C. J. Rapp (en)
rdfs:comment	C.J. Rapp is an American beverage inventor best known for inventing and marketing high-caffeine Jolt Cola. In 1985, C. J. Rapp developed Jolt Cola, which contains 72 milligrams of caffeine, which is the maximum amount permitted by the US Food and Drug Administration. He attended McQuaid Jesuit High School in Rochester, New York. As a sociology major at SUNY Potsdam, Rapp noticed that students concocted beverages to help them stay awake to finish term papers, complete research projects, or study for exams. (en)
dcterms:subject	Living people Year of birth missing (living people) 20th-century American inventors Businesspeople from Rochester, New York State University of New York at Potsdam alumni Cola
Wikipage page ID	3513431 (xsd:integer)
Wikipage revision ID	1093227803 (xsd:integer)
Link from a Wikipage to another Wikipage	dbr:Caffeine Calories Rochester, New York SUNY Potsdam David Letterman Jolt Cola Living people Year of birth missing (living people) McQuaid Jesuit High School Good Morning America Sugar 20th-century American inventors CNN Businesspeople from Rochester, New York State University of New York at Potsdam alumni Cola Milligrams Red Bull Slogan Sociology Wet Planet Beverages US Food and Drug Administration
Link from a Wikipage to an external page	http://www.rbj.net/article.asp%3FaID=188677 https://www.webcitation.org/6eSGaS54a%3Furl=http:/www.brightonpittsfordpost.com/x2118935908/Pittsford-based-Karma-Culture-launches-national-distribution http://www.rbj.net/article.asp%3FaID=181902 https://web.archive.org/web/20150922021945/http:/adage.com/article/news/jolt-wakes-keyed-category/116097/ https://web.archive.org/web/20151220184629/http:/www.bevnet.com/magazine/issue/2015/still-infused-with-faith https://web.archive.org/web/20160304201026/http:/www.rbj.net/article.asp%3FaID=181902 https://web.archive.org/web/20160305073755/http:/www.browardpalmbeach.com/restaurants/orange-julius-it-lives-dairy-queen-is-reviving-the-brand-and-three-other-drinks-that-should-have-survived-the-80s-6398721 https://web.archive.org/web/20160802064953/http:/www.realbeer.com/news/articles/news-001783.php https://web.archive.org/web/20160812042624/http:/www.rbj.net/article.asp%3FaID=188677 http://adage.com/article/news/jolt-wakes-keyed-category/116097/ http://www.bevnet.com/magazine/issue/2015/still-infused-with-faith http://www.browardpalmbeach.com/restaurants/orange-julius-it-lives-dairy-queen-is-reviving-the-brand-and-three-other-drinks-that-should-have-survived-the-80s-6398721
sameAs	C. J. Rapp C. J. Rapp C. J. Rapp C. J. Rapp
dbp:wikiPageUsesTemplate	dbt:Cite_web dbt:Clarify dbt:More_footnotes dbt:Reflist dbt:Short_description
date	March 2009 (en)
has abstract	C.J. Rapp is an American beverage inventor best known for inventing and marketing high-caffeine Jolt Cola. In 1985, C. J. Rapp developed Jolt Cola, which contains 72 milligrams of caffeine, which is the maximum amount permitted by the US Food and Drug Administration. He attended McQuaid Jesuit High School in Rochester, New York. As a sociology major at SUNY Potsdam, Rapp noticed that students concocted beverages to help them stay awake to finish term papers, complete research projects, or study for exams. At a time when beverage producers were promoting the idea that less is better - that they contained either zero or less caffeine, sugar, or calories - Rapp promoted his cola by emphasizing that it had twice the caffeine found in other colas. In the mid-1980s the slogan on every bottle and can of Jolt read "Twice the Caffeine." The approach worked and gave the new product high visibility. Jolt soon appeared on the David Letterman show, Good Morning America and CNN. The maverick cola quickly found its niche market. Rapp slowly began expanding his product line, which now includes Blu Botl, DNA, Martinelli's, Pirate's Keg, First Tee, and XTC. His company, Wet Planet Beverages, markets ten beverage brands in 22 countries. The company tends to use creative packaging. (en)
gold:hypernym	Inventor
prov:wasDerivedFrom	wikipedia-en:C._J._Rapp?oldid=1093227803&ns=0
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foaf:isPrimaryTopicOf	wikipedia-en:C._J._Rapp
is Link from a Wikipage to another Wikipage of	Jolt Cola C.J. Rapp List of people from Rochester, New York McQuaid Jesuit High School State University of New York at Potsdam Rapp (surname) CJ Rapp C J Rapp
is Wikipage redirect of	C.J. Rapp CJ Rapp C J Rapp
is foaf:primaryTopic of	wikipedia-en:C._J._Rapp

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