Capital lending is the process of a large company, or corporation, offering financing on large "ticket" items to encourage the customer to purchase that item. Many major corporations have set up finance divisions, or subsidiaries, to help the customer purchase their product over that of the competition. In addition, other companies have had to offer financing because their competitor does. In the cases of companies like GM and General Electric the financial subsidiaries have become very large businesses in their own right. * v * t * e
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