Cerebos is a brand of salt and, more recently, of other flavourings and nutritional supplements. Ownership of Cerebos brand is divided between Kraft Heinz in Asia Pacific, Australia and New Zealand, Premier Foods in UK, K+S in Western Europe, and Bud Group in South Africa. The product was developed by George Weddell, a Scottish chemist working at the British company Mawson & Swan, and sold under the Cerebos brand by a new partnership, Mawson, Swan & Weddell.
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- Cérébos (fr)
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| - Cerebos is a brand of salt and, more recently, of other flavourings and nutritional supplements. Ownership of Cerebos brand is divided between Kraft Heinz in Asia Pacific, Australia and New Zealand, Premier Foods in UK, K+S in Western Europe, and Bud Group in South Africa. The product was developed by George Weddell, a Scottish chemist working at the British company Mawson & Swan, and sold under the Cerebos brand by a new partnership, Mawson, Swan & Weddell. (en)
- Cerebos est une entreprise agroalimentaire créée en 1894 qui commercialise du sel et, plus tard, d'autres arômes et compléments alimentaires.Cerebos vend du sel-gemme en gros blocs que l'on gratte en gros-sel : un anti-agglomérant a été ajouté au bloc. Cerebos établit des filiales axées sur l'alimentaire dans le monde entier (Europe, Afrique, Australie et Nouvelle-Zélande...). La filiale française Cérébos est créée en 1902. (fr)
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| - Cerebos is a brand of salt and, more recently, of other flavourings and nutritional supplements. Ownership of Cerebos brand is divided between Kraft Heinz in Asia Pacific, Australia and New Zealand, Premier Foods in UK, K+S in Western Europe, and Bud Group in South Africa. The product was developed by George Weddell, a Scottish chemist working at the British company Mawson & Swan, and sold under the Cerebos brand by a new partnership, Mawson, Swan & Weddell. The company Cerebos Ltd was later registered in 1894. At the time of its introduction, salt was sold in large blocks from which the user would scrape what they needed. Free-running salt was a novelty because, left for any length of time, pure sodium chloride crystals would absorb sufficient moisture from the air to cause them to stick together, a phenomenon called caking. Its slogan was "See How It Runs", because the salt contained anti-caking agents. The slogan was echoed in the product branding of a small boy chasing a chicken. Ernest Shackleton lists Cerebos salt among the few precious stocks taken in the James Caird on his trip with five men from Elephant Island to South Georgia as he attempted to engineer a daring escape from the Antarctic. From 1923 until the mid 1900s, Cerebos Ltd had a factory at the then 10 Victoria Road, in North Acton, northwest London, UK. The company was purchased by Rank Hovis McDougall (RHM) in 1968, and the site was redeveloped into the 'Shaftesbury Gardens' housing development in the mid 1990's. Cerebos salt is sold in Western Europe (including France where it is spelt Cérébos), Australia, New Zealand and South Africa. The Australian and New Zealand operations were part of Cerebos Pacific, and now owned by Kraft Heinz which acquired most of its assets from Suntory Holdings in 2018, and includes the well known local brands:
* Greggs (NZ)
* Robert Harris (NZ)
* Bisto (NZ)
* Raro (NZ)
* atomic (NZ)
* Whitlock's (NZ)
* L'affare (NZ)
* Bruno Rossi (NZ)
* Gravox (Australia)
* Fountain (Australia)
* Toby Estate (Australia)
* Saxa (Australia)
* Foster Clark's (Australia)
* Mocopan (Australia)
* Asian Home Gourmet (Australia) (en)
- Cerebos est une entreprise agroalimentaire créée en 1894 qui commercialise du sel et, plus tard, d'autres arômes et compléments alimentaires.Cerebos vend du sel-gemme en gros blocs que l'on gratte en gros-sel : un anti-agglomérant a été ajouté au bloc. Cerebos établit des filiales axées sur l'alimentaire dans le monde entier (Europe, Afrique, Australie et Nouvelle-Zélande...). La filiale française Cérébos est créée en 1902. L'image de l'enfant qui court derrière l'oiseau avec le sel qui illustre les paquets de gros-sel et les boîtes est tirée d'une adaptation anglaise des Contes de ma mère l'Oye de Charles Perrault, cette publicité est constante sur les boîtes et les paquets depuis 1902. Quelques dates :1892 : brevet en France et création de la marque Cérébos1902 : boîte à sel Cérébos1966 : Staveley Coal and Iron Company en Angleterre: la branche chimie fusionne avec Cerebos Ltd1990 : acquisition de Cerebos par Suntory2017 : Kraft Foods Group rachète Cerebos (fr)
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