About: Cheer (brand)

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An Entity of Type : yago:WikicatProcter&GambleBrands, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)
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Cheer is a laundry detergent sold in the United States and Canada. It is manufactured by Procter & Gamble. It was introduced in 1950, and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide product from 1948 to 1949. In the 1960s, the brand was repositioned as "All Temperature Cheer" or as it was also known, "All-Tempa-Cheer", as it was said to be formulated to clean clothes effectively in all water temperatures.

Attributes	Values
rdf:type	yago:WikicatLaundryDetergents yago:Abstraction100002137 yago:Chemical114806838 yago:CleansingAgent103040587 yago:Compound114818238 yago:Detergent103181899 yago:Formulation114873641 yago:LanguageUnit106284225 yago:LaundryDetergent103648527 yago:Material114580897 yago:Matter100020827 yago:Name106333653 yago:Part113809207 yago:PhysicalEntity100001930 yago:Relation100031921 yago:WikicatHouseholdBrands chemical compound yago:Substance100019613 yago:TradeName106845599 yago:WikicatProcter&GambleBrands
rdfs:label	Cheer (brand) (en)
rdfs:comment	Cheer is a laundry detergent sold in the United States and Canada. It is manufactured by Procter & Gamble. It was introduced in 1950, and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide product from 1948 to 1949. In the 1960s, the brand was repositioned as "All Temperature Cheer" or as it was also known, "All-Tempa-Cheer", as it was said to be formulated to clean clothes effectively in all water temperatures. (en)
foaf:homepage	http://www.cheer.com
name	Cheer (en)
foaf:depiction
dcterms:subject	Laundry detergents Products introduced in 1950 Procter & Gamble brands Cleaning product brands
Wikipage page ID	5845842 (xsd:integer)
Wikipage revision ID	1065504228 (xsd:integer)
Link from a Wikipage to another Wikipage	Canada Procter & Gamble San Francisco Blue Cheer Laundry detergents United States Products introduced in 1950 Bluing (fabric) Tide (brand) Jerry Seinfeld (character) Laundry detergent Procter & Gamble brands Owsley Stanley Cleaning product brands LSD I Love Lucy Seinfeld
Link from a Wikipage to an external page	http://www.cheer.com/ http://www.cheer.com
sameAs	Cheer (brand) Cheer (brand) Cheer (brand) Cheer (brand) Cheer (brand)
dbp:wikiPageUsesTemplate	dbt:Infobox_brand dbt:More_citations_needed dbt:Reflist dbt:Start_date_and_age dbt:Procter_&_Gamble dbt:Product-stub
thumbnail	wiki-commons:Special:FilePath/Cheer_Logo.jpg?width=300
currentowner	Procter & Gamble
logo
origin	United States (en)
tagline	Cleans Clothes Bright (en)
website	http://www.cheer.com
has abstract	Cheer is a laundry detergent sold in the United States and Canada. It is manufactured by Procter & Gamble. It was introduced in 1950, and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide product from 1948 to 1949. Cheer is recognized for its distinctive blue granules, which formerly gave it the nickname "Blue Cheer". The 1952 formula ("Blue-Magic Whitener") was designed to clean as well as perform bluing, which makes white clothing look whiter (this was traditionally a separate process). Magazine and television ads at the time proclaimed, "...washes clothes so clean, so white, you don't need bluing or bleach!" This was well known as a sponsor of I Love Lucy. Kinescopes exist of 1950s soap opera episodes with commercials for Cheer still intact, it being a sponsor of shows like The Brighter Day. In the 1960s, the brand was repositioned as "All Temperature Cheer" or as it was also known, "All-Tempa-Cheer", as it was said to be formulated to clean clothes effectively in all water temperatures. As of July 2016 Cheer detergent is still being sold, albeit as a budget detergent. Tide Plus Colorguard replaced Cheer as the premium color care detergent. The brand is currently known as "Cheer Colorguard" and "Cheer Brightclean." The brand was the Jerry Seinfeld character's favorite type of detergent on the show Seinfeld, as seen in the episode "The Sponge". As "Blue Cheer", the brand also gave its name to a variety of LSD produced by San Francisco chemist Owsley Stanley, and the band Blue Cheer was most likely named after the variety of LSD. (en)
gold:hypernym	Detergent
prov:wasDerivedFrom	wikipedia-en:Cheer_(brand)?oldid=1065504228&ns=0
page length (characters) of wiki page	2866 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Cheer_(brand)
is Link from a Wikipage to another Wikipage of	List of cleaning products Blue Cheer Judy Graubart Dalbello discography Market cannibalism List of Procter & Gamble brands I Love Lucy Cheer (detergent) Cheer (disambiguation)
is Wikipage redirect of	Cheer (detergent)
is Wikipage disambiguates of	Cheer (disambiguation)
is foaf:primaryTopic of	wikipedia-en:Cheer_(brand)

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