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About: Chesty Bond     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:WikicatFictionalAustralianPeople, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: yago:WikicatNationalPersonificationsyago:CausalAgent100007347yago:LivingThing100004258yago:Object100002684yago:Organism100004475yago:Person100007846yago:Personification110418101yago:PhysicalEntity100001930yago:YagoLegalActoryago:YagoLegalActorGeofictional characteryago:Whole100003553yago:WikicatFictionalAustralianPeople New Facet based on Instances of this Class

Chesty Bond is a fictional cartoon character and trademark for the Australian clothing company Bonds. The character was created in 1940, a co-creation of the advertising account manager Ted Moloney and artist Syd Miller. Chesty Bond was conceived as a likeable and heroic character in a continuous newspaper comic-strip, intended as a marketing campaign to sell the Bonds Athletic singlet. The comic-strip format, with a constantly changing storyline, proved to be extremely popular and continued to be published until 1963. Chesty Bond was possibly the world’s first daily advertising comic-strip. By virtue of its popularity and longevity, Chesty Bond became absorbed into Australian popular culture as a national icon.