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About: China's Super Consumers     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : dbo:WrittenWork, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: Thingbibo:Bookschema:Bookschema:CreativeWorkworkText (literary theory)wikidata:Q386724Bookbookwritten work New Facet based on Instances of this Class

China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them is a 2014 nonfiction book by Savio S. Chan (陳少宏, Pinyin: Chén Shàohóng) and Michael A. Zakkour, published by John Wiley and Sons. The book discusses how U.S. businesses may market products to customers in mainland China. Chan is the president and CEO of the consulting company US China Partners Inc., and Zakkour is a principal at , serving in its China/APAC sector.