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About: Cog (advertisement)     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:Promotion107247071, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: personyago:WikicatBritishTelevisionCommercialsyago:WikicatTelevisionCommercialsyago:Abstraction100002137yago:Ad107248801yago:Commercial107250034yago:Communication100033020yago:Message106598915yago:Promotion107247071 New Facet based on Instances of this Class

"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a £6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.