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About: Commercial location development     Goto   Sponge   NotDistinct   Permalink

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Commercial location development (CLD) is a method used by the public sector to position its territory and create a good frame condition for the development of its economy. After having made a thorough diagnosis of the actual situation the public entities design a Marketing strategy of the location, which includes, as in any marketing mix, the target groups definition (type of enterprises they want to conserve or attract), the offer, the pricing, the promotion and the sale's strategy. The topic includes the recruitment and retention of the appropriate human capital.