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About: Consumer surplus for software products     Goto   Sponge   NotDistinct   Permalink

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Consumer surplus for software products can be calculated differently from other products. Customers tend to buy products with greater consumer surplus. Software companies should know what measure in their market analysis to determine their consumer surplus so that create products that are better at fulfilling their customers. Messerschmitt and Szyperski have studied what factors affect the perceived consumer surplus in the software product market. The value a customer places on software is affected by things such as compatibility with complementary products, degree of adoption in the market, usability, increases in productivity, differentiation from competitors, and innovativeness. These can be customer satisfaction dimensions.