About: Corporate DNA

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Corporate DNA refers, in business jargon, to organizational culture. It is a metaphor based on the biological term DNA, the molecule that encodes the genetic instructions in living organisms. In a 1997 book, Gareth Morgan defined the corporate DNA metaphor as the "visions, values, and sense of purpose that bind an organization together" to enable individuals to "understand and absorb the mission and challenge of the whole enterprise". Lindgreen and Swaen define it as an "organization's culture and strategy". Ken Baskin defines it as "flexible, universally available database of company procedures and structures" which develops from the company's history, and that the organization's employees behave to satisfy the resultant corporate identity. Baskin also likens the availability of informati

Attributes	Values
rdf:type	language
rdfs:label	Corporate DNA (en)
rdfs:comment	Corporate DNA refers, in business jargon, to organizational culture. It is a metaphor based on the biological term DNA, the molecule that encodes the genetic instructions in living organisms. In a 1997 book, Gareth Morgan defined the corporate DNA metaphor as the "visions, values, and sense of purpose that bind an organization together" to enable individuals to "understand and absorb the mission and challenge of the whole enterprise". Lindgreen and Swaen define it as an "organization's culture and strategy". Ken Baskin defines it as "flexible, universally available database of company procedures and structures" which develops from the company's history, and that the organization's employees behave to satisfy the resultant corporate identity. Baskin also likens the availability of informati (en)
dcterms:subject	English phrases Business terms
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Link from a Wikipage to another Wikipage	Privately held company Mutation Business jargon Pearson Education Cultural identity DNA Innovation Nucleic acid sequence English phrases McGraw-Hill Genome Gallup, Inc. Apple Inc. MIT Sloan School of Management Silicon Valley Strategy+Business CBS Interactive Adaptation Cell (biology) Fast Company (magazine) Business terms Forbes Productivity Profit (accounting) Booz & Company The Globe and Mail Arnold Kransdorff Mars, Incorporated Butterworth-Heinemann Organizational culture Stanford University Press Turnover (employment) Residency (domicile) Share capital
Link from a Wikipage to an external page	http://businessjournal.gallup.com/content/155036/embedding-strengths-company-dna.aspx%7Ctitle=Embedding http://corporateexcellence.org/index.php/eng/content/download/4140/51450/file/L03%2520Linking%2520a%2520brands%2520DNA%2520to%2520a%2520companys%2520strategy%2520the%2520role%2520played%2520by%2520identity%2520and%2520culture.pdf%7Ctitle=Linking http://knowledge.insead.edu/innovation/the-dna-of-the-worlds-most-innovative-companies-1020%7Ctitle=The http://mitsloanexperts.mit.edu/changing-a-companys-dna-to-inspire-teamwork/%7Ctitle=Changing http://www.teradatamagazine.com/v13n03/Features/The-DNA-of-Business/%7Ctitle=The https://wlv.openrepository.com/bitstream/2436/18717/1/Mason%20%28JEC%202006%29.pdf%7Chdl=2436/18717%7Chdl-access=free https://www.forbes.com/sites/davidroth/2012/05/29/creating-a-great-culture-your-companys-foundational-dna/%7Ctitle=Creating https://www.forbes.com/sites/johnkotter/2013/06/07/6-tips-for-building-innovation-into-your-company-dna/%7Ctitle=6 http://orca.cf.ac.uk/55309/1/Article%2053.pdf http://www.strategy-business.com/article/03406%3Fpg=all%7Ctitle= https://archive.org/details/innovatorsdnamas0000dyer https://web.archive.org/web/20131115082537/http:/www.teradatamagazine.com/v13n03/Features/The-DNA-of-Business/%7Carchive-date=2013-11-15%7Curl-status=dead https://web.archive.org/web/20150610215553/http:/corporateexcellence.org/index.php/eng/content/download/4140/51450/file/L03%20Linking%20a%20brands%20DNA%20to%20a%20companys%20strategy%20the%20role%20played%20by%20identity%20and%20culture.pdf%7Curl-status=dead http://www.cbsnews.com/8301-505125_162-28243465/can-you-change-a-companys-dna-or-culture/%7Ctitle=Can https://www.theglobeandmail.com/report-on-business/small-business/sb-digital/innovation/how-to-bake-innovation-into-the-corporate-dna/article4322445/%7Ctitle=How http://www.fastcompany.com/3003291/how-apples-culture-seeped-silicon-valleys-dna%7Ctitle=How http://www.nyreport.com/591%7Ctitle=Decode http://shura.shu.ac.uk/7505/1/Haynes_2012_CREAM_-JCRE_Revision_FINAL.pdf
sameAs	Corporate DNA Corporate DNA Corporate DNA
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has abstract	Corporate DNA refers, in business jargon, to organizational culture. It is a metaphor based on the biological term DNA, the molecule that encodes the genetic instructions in living organisms. In a 1997 book, Gareth Morgan defined the corporate DNA metaphor as the "visions, values, and sense of purpose that bind an organization together" to enable individuals to "understand and absorb the mission and challenge of the whole enterprise". Lindgreen and Swaen define it as an "organization's culture and strategy". Ken Baskin defines it as "flexible, universally available database of company procedures and structures" which develops from the company's history, and that the organization's employees behave to satisfy the resultant corporate identity. Baskin also likens the availability of information throughout an organization to the presence of DNA in all of an organism's cells. Arnold Kransdorff defines corporate DNA as the set of institution-specific experiences that "characterizes any organization's ability to perform". (en)
gold:hypernym	Jargon
prov:wasDerivedFrom	wikipedia-en:Corporate_DNA?oldid=1076057870&ns=0
page length (characters) of wiki page	12376 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Corporate_DNA
is Link from a Wikipage to another Wikipage of	DNA (disambiguation) DNA (city) DNA (company) DNA (corporate) DNA (organisational) DNA (organizational) Organisational DNA Organizational DNA City DNA Company DNA
is Wikipage redirect of	DNA (city) DNA (company) DNA (corporate) DNA (organisational) DNA (organizational) Organisational DNA Organizational DNA City DNA Company DNA
is Wikipage disambiguates of	DNA (disambiguation)
is foaf:primaryTopic of	wikipedia-en:Corporate_DNA

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