Creme 21 is a German skincare brand which is owned by Creme 21 GmbH and is based in Bad Homburg vor der Höhe, Hesse, Germany. Originally founded by Henkel in 1967 which was acquired by Antje Willems-Stickel when she bought the trademark from Henkel KGaA and refounded the company. The colour orange and the plastic container represented modernity. The number 21, the then-current age the one became a legal adult, expressed that the skincare cream was for young and old, and the whole family. The product's name and styling were borrowed in the 1990s by German pop band Creme 21.
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| - Creme 21 (en)
- Creme 21 (Marke) (de)
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| - Creme 21 war eine Kosmetikmarke von Henkel, die heute ein eigenständiges Produkt ist. Bekannt wurde sie in den 1970er Jahren durch eine Werbekampagne, die laut Hersteller zum ersten Mal nackte Haut zeigte. Die ursprüngliche Idee zu Creme 21 ist Ende der 1960er Jahre vor dem Hintergrund des Wandels der bestehenden Vertriebswege von Kosmetika entstanden. Die Farbe Orange stand wie der Kunststofftiegel für Modernität. Die Zahl 21, das damalige Volljährigkeitsalter, sollte ausdrücken, dass die Creme für jung und alt, also für die ganze Familie, da ist. (de)
- Creme 21 is a German skincare brand which is owned by Creme 21 GmbH and is based in Bad Homburg vor der Höhe, Hesse, Germany. Originally founded by Henkel in 1967 which was acquired by Antje Willems-Stickel when she bought the trademark from Henkel KGaA and refounded the company. The colour orange and the plastic container represented modernity. The number 21, the then-current age the one became a legal adult, expressed that the skincare cream was for young and old, and the whole family. The product's name and styling were borrowed in the 1990s by German pop band Creme 21. (en)
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- Creme 21 GmbH
Emami (en)
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| - Creme 21 war eine Kosmetikmarke von Henkel, die heute ein eigenständiges Produkt ist. Bekannt wurde sie in den 1970er Jahren durch eine Werbekampagne, die laut Hersteller zum ersten Mal nackte Haut zeigte. Die ursprüngliche Idee zu Creme 21 ist Ende der 1960er Jahre vor dem Hintergrund des Wandels der bestehenden Vertriebswege von Kosmetika entstanden. Kosmetik- und Pflegeprodukte waren bis dahin nur in Fachgeschäften, das heißt in Drogerien sowie Kauf- und Warenhäusern, erhältlich. Einhergehend mit dem Erstarken der modernen Vertriebsformen des Lebensmittelhandels (Supermärkte/Verbrauchermärkte) rief Henkel 1967 das Projekt „Lebensmitteleinzelhandel-Kosmetik“ ins Leben. Ziel war es, verschiedene Produkte, insbesondere für die Selbstbedienung, zu entwickeln. Dabei entstand die Marke Creme 21. Die Farbe Orange stand wie der Kunststofftiegel für Modernität. Die Zahl 21, das damalige Volljährigkeitsalter, sollte ausdrücken, dass die Creme für jung und alt, also für die ganze Familie, da ist. Creme 21 verschwand Mitte der 1980er Jahre vom westdeutschen Markt. Knapp 20 Jahre später erwarb die Unternehmerin Antje Stickel die Marke Creme 21 vom bisherigen Markeninhaber Henkel und gründete die Creme 21 GmbH in Bad Homburg vor der Höhe. In einem kleinen Team schaffte es die Unternehmerin, die Marke erneut am Markt zu positionieren. Zusätzlich kamen weitere Sorten von Creme 21 auf den Markt, wie zum Beispiel Sonnencreme. (de)
- Creme 21 is a German skincare brand which is owned by Creme 21 GmbH and is based in Bad Homburg vor der Höhe, Hesse, Germany. Originally founded by Henkel in 1967 which was acquired by Antje Willems-Stickel when she bought the trademark from Henkel KGaA and refounded the company. In the 1970s its advertising campaign was, according to the manufacturer, the first to show bare skin. During the 1960s, the way in which cosmetics and skincare products were marketed and sold to consumers changed. Cosmetics and skincare products were originally just sold by specialist retailers, such as chemists and department stores. At the same time as the growth in grocery shopping in supermarkets and convenience stores, Henkel announced in 1967 the instigation of project Lebensmitteleinzelhandel-Kosmetik (“grocery and retail-trade cosmetics”). Its aim was to develop different products specifically for self-service retailers, leading to the creation of Creme 21. The colour orange and the plastic container represented modernity. The number 21, the then-current age the one became a legal adult, expressed that the skincare cream was for young and old, and the whole family. The product was discontinued in the mid-1980s due to faltering demand. Twenty years, later the entrepreneur Antje Stickel bought the intellectual properties for the product from Henkel and founded Creme 21, GmbH. The product's name and styling were borrowed in the 1990s by German pop band Creme 21. On January 25, 2019, Emami Ltd., an Indian cosmetics and personal care company acquired Creme 21 GmbH for EUR 8 million. (en)
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