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About: Customer advisory council     Goto   Sponge   NotDistinct   Permalink

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A Customer Advisory Council (also referred to as a Customer Advisory Board or CAB) is a form of market research whereby a group of existing customers is convened on a regular basis to advise company management on industry trends, business priorities, and strategic direction. The CAB differs from traditional focus groups in the following ways: * Membership is made up of senior executives from customer companies, not product users * Topics of discussion tend to be more strategic than tactical