DFTBA Records, commonly known as DFTBA.com, is an e-commerce merchandise company that was co-founded by Hank Green and Alan Lastufka in 2008. Originally a record label, the company now focuses on selling merchandise for prominent YouTube content creators, such as Green himself, his brother the novelist John Green, Charlie McDonnell, CGP Grey, Kurzgesagt, and Charles Trippy, among several others. DFTBA is an initialism for "don't forget to be awesome", a catchphrase of the Green brothers.
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