DU Ad Platform is a mobile advertising platform developed by the Chinese web services company and search engine operator Baidu, Inc. Whereas the majority of Baidu's products and services are targeted at the domestic China market, DU Ad Platform's stated goal is to help developers in China and elsewhere increase their mobile profits in overseas countries. It currently hosts over 800 million monthly active users across its inventory. It also surpassed 2,400 mobile developers worldwide, a 50% increase over its user base in 2016, with the number of third-party app users grew by more than 110%.
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