Danish television dramas have come to represent an important and popular aspect of TV broadcasting in Denmark, especially since the 1970s. One of the most successful Danish drama series in the 70s was Matador (1978), which has been repeated many times as well as being released on DVD. For many years, Danish television drama suffered from what has been dubbed the "Matador complex": every new drama series would be marketed as "the new Matador" – only to be found, by both critics and the general viewing public, not to measure up in the event.