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About: Decoding Communication     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:Wikicat2012Books, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: Thingbibo:Bookschema:Bookschema:CreativeWorkworkText (literary theory)wikidata:Q386724Bookyago:Artifact100021939yago:Book106410904yago:Creation103129123yago:Object100002684yago:PhysicalEntity100001930yago:Product104007894yago:Publication106589574yago:Work104599396bookwritten workyago:Whole100003553yago:Wikicat2012Books New Facet based on Instances of this Class

Decoding Communication is a book on theories and modern practice of communication by N. Chandramouli published by TRA publishing in 2012. It elaborates on "Communication Fundamentals", "Models of Communication", and studies the "Future through Communication". It draws on several theories including concepts of meme from Richard Dawkins' 1976 book titled The Selfish Gene which builds on theories of Brand Trust, Brand Appeal, Perception, and Propaganda. The books apply concepts of conservation to communication showing the importance of Sustainable Communication to the future of mankind.Chandramouli is also the author of The Brand Trust Report, India's Most Attractive Brands and . The phrase "decoding communication" can be academically explained as the process of turning communication into th